The brand began with the exclusive philosophy of creating 50 units of each design, hence its name. Over time and through its rapid success, the brand increased production but still retained the name to remember, just as on the first day, that quality and exclusivity of each design are a priority. Today the company also continues to fulfil its promise of exclusivity through limited editions of 50 pieces that are released with each collection. The icon of the Spanish jewellery brand, the small padlock, contains much more than a name. With a rounded shape and a handcrafted character, it was designed to symbolise the protection of exclusive uniquely designed jewellery.